Racehive is the brainchild of a triathlete, yogi and rock climber.

Edwin Krause (aka Ed) - creator of triathlete community HobbyAthletes.com - met yogi, Sally Hems, while cycling up a mountain in Andalucia.

Uber-programmer Ed wanted to create something ‘awesome’, which helped him find his race shots quicker.

Charity marketer, Sal got excited about creating an online shop where charities and event photographers could make some extra cash after the event.

She almost fell off her bike.

So they brought climber and IT project manager Christian Ruckl onboard and got the party started.

A year (and a bit), thousands of Skypes, and a LOT of coffee later...